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11 September

Marketing- 80% Science, 20% Art

Posted at 08:00 by Bianca . 0 Comments

80/20 Marketing

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14 August

Your Brand Story

One Story – Four SidesMy first Mentor once said that it was important to remember that there are 3 sides to every coin – Heads, Tails and the Edge.  "After all," he said, "you only get the spin on the edge!"

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17 July

Marketing to 5 generations

When marketing, you must keep in mind which demographic you're speaking to. In today's marketing, there are 5 generations that you could possibly be talking to. You must be concise in recognizing the different behaviors, likes, and dislikes of...

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05 April

How Strategy Shapes the Structure of Your Business

Posted at 12:11 by Aminata B. Sow . 0 Comments

Every business has room for growth and with today’s markets constantly evolving, as an entrepreneur, it is important to stay relevant and constantly strategize to improve your business. A successful sports team for example would utilize...

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29 March

Balancing Business and Passion

Posted at 07:54 Business by Aminata B. Sow . 0 Comments

In the words of Confucius, “Choose a job you love, and you will never have to work a day in your life.” Have you ever seen someone turn their passion into a profitable business and wonder, why not me? This past week the White Rose Team took our...

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20 March

Building your Business Empire: 4 Essential Elements you need for your business to thrive

Posted at 02:58 by Aminata B. Sow . 0 Comments

Your business can be related to a garden. The water, sunlight, space, and care you provide to the garden allows for it to thrive. Just like a garden, there are essential elements that are needed for your business to thrive. No matter how long...

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09 February

Back to the Basics: Understanding the Mechanics of Lead Generation

Whether you are new to marketing or decades into your career, understanding lead generation is an ever-changing topic and necessary asset in your marketing playbook. Looking to learn more about your audience? Want to manipulate your existing...

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18 January

GREATEST LEAD GENERATION TIP, TRICKS & IDEAS

Posted at 09:16 by Aminata B. Sow . 0 Comments

Learn how to maximize online lead generation in an easy to read e-Book

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12 January

The Art of Remixed Content

With less than two weeks into the new year, have you taken analysis of your content and thought to yourself, how will I create enough content for 2017? Could your content calendar use a little extra substance to attract customers that have...

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30 December

3 R’s to Prioritize over your New Year’s Resolution: "Reflect, Refresh, and Re-brand in 2017”

Posted at 10:44 Marketing by Aminata B. Sow . 0 Comments

As the new year approaches, it is important that you spend the next couple of days to acknowledge the highlights and successes of 2016. The end of the year is a good time to reflect on your business’ progress prior to focusing on your new year’s...

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