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Aminata B. Sow

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29 March

Balancing Business and Passion

Posted at 07:54 Business by Aminata B. Sow . 0 Comments

In the words of Confucius, “Choose a job you love, and you will never have to work a day in your life.” Have you ever seen someone turn their passion into a profitable business and wonder, why not me? This past week the White Rose Team took our...

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09 February

Back to the Basics: Understanding the Mechanics of Lead Generation

Whether you are new to marketing or decades into your career, understanding lead generation is an ever-changing topic and necessary asset in your marketing playbook. Looking to learn more about your audience? Want to manipulate your existing...

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12 January

The Art of Remixed Content

With less than two weeks into the new year, have you taken analysis of your content and thought to yourself, how will I create enough content for 2017? Could your content calendar use a little extra substance to attract customers that have...

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30 December

3 R’s to Prioritize over your New Year’s Resolution: "Reflect, Refresh, and Re-brand in 2017”

Posted at 10:44 Marketing by Aminata B. Sow . 0 Comments

As the new year approaches, it is important that you spend the next couple of days to acknowledge the highlights and successes of 2016. The end of the year is a good time to reflect on your business’ progress prior to focusing on your new year’s...

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19 December

10 winning self-care tips for Entrepreneurs during the Holidays

The holiday season is a time for connection, family, friends and festivities. As entrepreneurs we can sometimes be so plugged into our business, clients and meetings that we neglect our self-care routines that help keep us grounded. Self-care should...

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14 December

Your Brand’s position at the dinner table

It is Christmas, Hanukkah, Kwanzaa, or New Year’s Day and your family has traveled all over the U.S. and even from other countries to spend quality time at home. The table is set and the turkey that has cooked overnight has just come out of the...

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08 December

'Tis the season for Holiday Campaigns

With the buzz of Black Friday, Small Business Saturday, and Cyber Monday now over, it is now time to ramp up your marketing efforts and get your brand on the forefront of your potential customer’s radar. Implementing a well-executed holiday campaign...

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29 November

Giving Tuesday: Support a Cause

Today is Giving Tuesday, a global social movement that encourages people to give back by donating their money and or time to cause that they are passionate about. The initiative was started in 2012 by the 92nd Street Y and the United Nations...

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25 November

How to prepare for Small Business Saturday

Small businesses are the fabric and foundation of this country, yet during the holiday season many local businesses tend to get looked over due to the marketing and promotion of larger corporations. For the past few weeks, there has been a flood of...

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