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14 December

Your Brand’s position at the dinner table

It is Christmas, Hanukkah, Kwanzaa, or New Year’s Day and your family has traveled all over the U.S. and even from other countries to spend quality time at home. The table is set and the turkey that has cooked overnight has just come out of the...

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08 December

'Tis the season for Holiday Campaigns

With the buzz of Black Friday, Small Business Saturday, and Cyber Monday now over, it is now time to ramp up your marketing efforts and get your brand on the forefront of your potential customer’s radar. Implementing a well-executed holiday campaign...

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29 November

Giving Tuesday: Support a Cause

Today is Giving Tuesday, a global social movement that encourages people to give back by donating their money and or time to cause that they are passionate about. The initiative was started in 2012 by the 92nd Street Y and the United Nations...

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25 November

How to prepare for Small Business Saturday

Small businesses are the fabric and foundation of this country, yet during the holiday season many local businesses tend to get looked over due to the marketing and promotion of larger corporations. For the past few weeks, there has been a flood of...

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23 November

The release of Chance the Rappers’ Minimum Viable Product

If you are into hip hop, there is a slight chance that you have heard about Chance the Rapper. The 24-year-old eclectic and talented artist hailing from Chicago has taken the music industry by storm. A pioneer within the music industry, his latest...

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17 November

How to make a comeback in Business: 2016 Election Edition

With more than a week after the election, it seems unreal that the campaigning season is over. The attention of the media and people around the world has now shifted to focus on the 67 days until President elect Donald Trump takes office. Although...

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11 November

Branding Lesson's Learned from the 2016 Election

It is three days after the Presidential Election and the American people have spoken. After more than a year of aggressive campaigning Donald Trump is the 45th elected President.  The journey has been long, exhausting, unpredictable and full of...

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07 November

Can you use interns to do your social media?

Posted at 05:01 Uncategorized by Aminata B. Sow . 0 Comments

In the 21st century, it is almost unheard of a company not having a presence on social media. According to a study conducted by LinkedIn, 81% of small and medium sized businesses (SMBs) are using social media for business growth, 9% are planning to...

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27 October

Why We Re-brand (And Maybe You Should Too)

The White Rose Marketing office is in Harlem, a neighborhood once known as a remote, garden-esqe suburb type place to its original Dutch settlers.  It is quite interesting to reflect on how the changes that are happening here in Harlem are like the...

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