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14 August

Your Brand Story

One Story – Four SidesMy first Mentor once said that it was important to remember that there are 3 sides to every coin – Heads, Tails and the Edge.  "After all," he said, "you only get the spin on the edge!"

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29 March

Balancing Business and Passion

Posted at 07:54 Business by Aminata B. Sow . 0 Comments

In the words of Confucius, “Choose a job you love, and you will never have to work a day in your life.” Have you ever seen someone turn their passion into a profitable business and wonder, why not me? This past week the White Rose Team took our...

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09 February

Back to the Basics: Understanding the Mechanics of Lead Generation

Whether you are new to marketing or decades into your career, understanding lead generation is an ever-changing topic and necessary asset in your marketing playbook. Looking to learn more about your audience? Want to manipulate your existing...

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12 January

The Art of Remixed Content

With less than two weeks into the new year, have you taken analysis of your content and thought to yourself, how will I create enough content for 2017? Could your content calendar use a little extra substance to attract customers that have...

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19 December

10 winning self-care tips for Entrepreneurs during the Holidays

The holiday season is a time for connection, family, friends and festivities. As entrepreneurs we can sometimes be so plugged into our business, clients and meetings that we neglect our self-care routines that help keep us grounded. Self-care should...

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14 December

Your Brand’s position at the dinner table

It is Christmas, Hanukkah, Kwanzaa, or New Year’s Day and your family has traveled all over the U.S. and even from other countries to spend quality time at home. The table is set and the turkey that has cooked overnight has just come out of the...

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08 December

'Tis the season for Holiday Campaigns

With the buzz of Black Friday, Small Business Saturday, and Cyber Monday now over, it is now time to ramp up your marketing efforts and get your brand on the forefront of your potential customer’s radar. Implementing a well-executed holiday campaign...

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25 November

How to prepare for Small Business Saturday

Small businesses are the fabric and foundation of this country, yet during the holiday season many local businesses tend to get looked over due to the marketing and promotion of larger corporations. For the past few weeks, there has been a flood of...

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23 November

The release of Chance the Rappers’ Minimum Viable Product

If you are into hip hop, there is a slight chance that you have heard about Chance the Rapper. The 24-year-old eclectic and talented artist hailing from Chicago has taken the music industry by storm. A pioneer within the music industry, his latest...

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17 November

How to make a comeback in Business: 2016 Election Edition

With more than a week after the election, it seems unreal that the campaigning season is over. The attention of the media and people around the world has now shifted to focus on the 67 days until President elect Donald Trump takes office. Although...

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