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17 July

Marketing to 5 generations

When marketing, you must keep in mind which demographic you're speaking to. In today's marketing, there are 5 generations that you could possibly be talking to. You must be concise in recognizing the different behaviors, likes, and dislikes of...

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09 February

Back to the Basics: Understanding the Mechanics of Lead Generation

Whether you are new to marketing or decades into your career, understanding lead generation is an ever-changing topic and necessary asset in your marketing playbook. Looking to learn more about your audience? Want to manipulate your existing...

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12 January

The Art of Remixed Content

With less than two weeks into the new year, have you taken analysis of your content and thought to yourself, how will I create enough content for 2017? Could your content calendar use a little extra substance to attract customers that have...

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30 December

3 R’s to Prioritize over your New Year’s Resolution: "Reflect, Refresh, and Re-brand in 2017”

Posted at 10:44 Marketing by Aminata B. Sow . 0 Comments

As the new year approaches, it is important that you spend the next couple of days to acknowledge the highlights and successes of 2016. The end of the year is a good time to reflect on your business’ progress prior to focusing on your new year’s...

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19 December

10 winning self-care tips for Entrepreneurs during the Holidays

The holiday season is a time for connection, family, friends and festivities. As entrepreneurs we can sometimes be so plugged into our business, clients and meetings that we neglect our self-care routines that help keep us grounded. Self-care should...

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14 December

Your Brand’s position at the dinner table

It is Christmas, Hanukkah, Kwanzaa, or New Year’s Day and your family has traveled all over the U.S. and even from other countries to spend quality time at home. The table is set and the turkey that has cooked overnight has just come out of the...

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08 December

'Tis the season for Holiday Campaigns

With the buzz of Black Friday, Small Business Saturday, and Cyber Monday now over, it is now time to ramp up your marketing efforts and get your brand on the forefront of your potential customer’s radar. Implementing a well-executed holiday campaign...

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23 November

The release of Chance the Rappers’ Minimum Viable Product

If you are into hip hop, there is a slight chance that you have heard about Chance the Rapper. The 24-year-old eclectic and talented artist hailing from Chicago has taken the music industry by storm. A pioneer within the music industry, his latest...

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17 November

How to make a comeback in Business: 2016 Election Edition

With more than a week after the election, it seems unreal that the campaigning season is over. The attention of the media and people around the world has now shifted to focus on the 67 days until President elect Donald Trump takes office. Although...

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